The split screen is nothing new, ABC was using it at least five years ago on their IRL race broadcasts. ABC/ESPN plans on using it on all ten of the Chase races later this year. Which brings the question, did Fox jump shoot ABC by airing one split screen commercial, 100 days before ABC pulled the trigger?
I believe that the advertisers relented and agreed to the split screen for one reason... TIVO. No more speeding through the ads, leadfoot. Now you will watch every lame Napa, Aaron's, and Gillette commercial, whether you like it, or not. Nonetheless, it seems like a win for us race fans.