I've been waiting until the NASCAR offseason is over to share some info I heard over the winter concerning the future of the sport. First, I think we all know that NASCAR is not in a good place currently. Attendance, TV ratings, car counts, sponsorship dollars, corporate sponsors, new fans... all are disappearing each year.
While attending a holiday party I met an engineer with JRM. He had just wrapped up his rookie year after graduating school. He was not even particularly a race fan. Took the job for the money and the chance to be involved with a major sport. He said plenty of the younger engineers in NASCAR are looking at this as a stepping stone. The non-fan employees of race teams are very certain that NASCAR won't remain viable for very much longer.
How much longer will NASCAR, as we now know it, survive? It's a danger sign when employees of an organization show no faith, and are seeking alternative employment options.
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